Category Archives: marketing

Easy Marketing Ideas

If you are new to the business world, or you are a veteran but want to take a break from big expenses in your business, then you may be interested in learning about easy and relatively inexpensive marketing ideas.  A lot of it is really common sense, but when we start with business we often [...]

Financial Statements in Marketing

It may initially seem strange to think of the importance of financial statements in marketing.  Well, they are.  This can be seen in three main areas: one’s income statement; balance sheet and cash flow statement.  So let’s take a brief look at all of them.   The income statement (which I guess is also pretty much [...]

Think Carefully Before Experimenting with Marketing

This article talks about the pros and cons of changing one’s marketing strategies and techniques.

Business for Beginners

So you have finally made the leap.  You have decided to pack in your 9-5 cubicle job and go it alone. You want to make it in the world and there is no time like the present.  What tips can I give you to make this transition easier?
Well, first you have to decide what you [...]

Internet Marketing – Getting Started

Everyone things that they can do internet marketing these days.  All you have to do is create a website and then sit back and watch the money roll in, right?  Of course, the reality is that it takes a lot of planning and technique to become a good internet marketer.
First, you need to consider who [...]

What is SEO?

For anyone in the internet marketing world, SEO is a must.  For those with less knowledge, however, what exactly is SEO?  SEO stands for Search Engine Optimization and it is the process of improving the traffic to a web site or web page.  These deal with “natural” or un-paid search results, as opposed to other [...]

Generating Traffic to Your Website

If you’re in the internet marketing business, or your are a internet entrepreneur, it’s important to keep in mind the main ways to generate traffic.  You can have a fantastic website, but if no one sees it or comes to it, then it’s completely pointless in the internet marketing world. Here are a number of [...]

Getting the Viral Marketing Edge

Every business can benefit from viral marketing.  Dr. Ralph J. Wilsom offers a definition of viral marketing.  “Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure and influence.”
This is a difficult item to acquire in a business, because [...]