Before attending networking events, you should certainly be prepared. What does this mean? First, make sure that you have a short, 60 second pitch ready for anyone who asks you what you do. This will allow you to articulate your business offerings and model without being long-winded or disjointed.
Keep your goals in focus when attending a networking event. While it is always fun to hang out with friends and associates you already know, this will not help you to promote your business. Assuming you aren’t targeting just one person with whom you want to speak, make sure to circulate throughout the event. If you spend 5-10 minutes with various people, you’ll be well served and will get your message out there.
Make sure you have loads of business cards with you and be ready to hand them out. If the networking event is important enough, you might even want to make cards that are specifically for networking purposes.
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